After careful consideration together with the associations and exhibitors, Koelnmesse has decided to cancel the EISENWARENMESSE – International Hardware Fair Cologne hybrid event planned for February 2021 due to the pandemic, and will now take place on 6th to 9th March 2022.
The new hybrid concept and content for EISENWARENMESSE – International Hardware Fair Cologne 2021 was still receiving very positive feedback at the European press conference at the end of October. However, due to the dynamic infection situation and international travel restrictions, the majority of exhibitors ultimately decided not to participate in the trade fair.
Even the comprehensive #B-SAFE4business hygiene and safety concept for coronavirus-compliant implementation of trade fairs was still not able to provide the trade fair participants with more planning security.
"We sincerely regret the need for this decision. We were well positioned and believed that many things would have been possible with our hybrid format. A purely digital format would also not have been a substitute for the new, hybrid approach because the focus of EISENWARENMESSE – International Hardware Fair Cologne is still the physical presence of exhibitors, who can make good use of the offerings and possibilities of the EISENWARENMESSE@home digital platform. But with broad commitment from the industry, we are now looking forward optimistically and with renewed energy to the event in 2022," emphasises Catja Caspary, vice-president of Koelnmesse.
"An important unique selling point of the trade fair is the high-level of internationality of both the exhibitors and visitors, and the innovative range of topics. Nevertheless, in view of the continuing rise in infections worldwide and the associated lockdowns, it was no longer possible to guarantee enough participation of international exhibitors and visitors,” added Matthias Becker, director of EISENWARENMESSE – International Hardware Fair Cologne.
Preparations for EISENWARENMESSE – International Hardware Fair Cologne from 6th to 9th March 2022 will start in the coming weeks.
Having joined the magazine in 2012, Claire developed her knowledge of the industry through the numerous company visits, exhibitions and conferences she attended both in the UK and abroad.
Claire prides herself on keeping readers well informed and up to date with the latest industry news.