FEIN strengthens metal working capacity with restructure 14 February 2020

Power tool manufacturer, FEIN, has restructured its UK operations to offer more support to end users across the country and strengthen its application-based metal working strategy.

As part of the restructure, FEIN has split its sales operation into three areas – north, central and south – with multiple managers covering each area. Area sales managers will focus on supporting FEIN dealers, whilst area technical sales managers will provide consultative support to end users.

The move will enable the company to work even closer with those in the metal working sector with expert FEIN representatives presenting targeted solutions to the problems end users are facing in their daily applications. FEIN also now has more capacity to visit workplaces to carry out free demos of its products, helping businesses to ensure they select the best quality and reliable products for their metal working requirements, improving efficiency and safety.

Andy Mills, national sales manager at FEIN, said: “With over 150 years’ experience of manufacturing power tools, FEIN has a proud history of innovation. The change in structure supports our ongoing strategy to provide high-levels of support to dealers and application-based solutions to end users in the metal working sector.”

“Our expert representatives have a huge amount of industry experience themselves and with more representatives spread across the UK, we are now able to visit more end users than ever before and gain a thorough understanding of their applications and the problems they’re facing. It will also provide the opportunity for end users to learn more about the fantastic range of products and solutions that FEIN offers.”


Will Lowry Editor t: +44 (0) 1727 814 509


Will joined Fastener + Fixing Magazine in 2007 and over the last 12 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.