On the go sales insight using Business Intelligence 18 April 2017

Here OrderWise Stock Control and Order Processing Software looks at how businesses with mobile workforces can provide employees with the information they need to maximise each sales opportunity.

Having meaningful data on specific customers, which provides the insights staff require when heading to buying meetings, is an area where a lot of businesses can frequently fall short. With this vital information often acting as the major catalyst in winning or losing sales, not having intelligent analytics easily accessible can be highly detrimental when it comes to closing sales.

Without the means of acquiring this heightened customer awareness, opportunities are quickly wasted and staff effectiveness drastically diminishes – as it is focused on manually gathering information on customers rather than selling. Often to gain this information, staff will need to go through multiple systems and databases in order to produce a report that will ultimately become outdated quite quickly. What’s more, without these statistics at your fingertips, staff trying to conduct out of office deals will be delayed as the data insight they need is passed back and forth from the office. This can result in a reduced concentration of sales being converted to completed deals and, consequently, a decreasing anticipated profit for the year.

With the OrderWise Business Intelligence module, companies are already provided with the tools to unlock the full potential of their business data, making the information that is entered into OrderWise – as part of day-to-day trading activities – work harder, faster and more intelligently than ever before. This wealth of data on all aspects of operations is one of the most valuable assets a company owns and now OrderWise enables this intuitive and detailed data analysis to be easily obtained at any time and any place through its new OrderWise for Android™ App.

OrderWise App users who also have the Business Intelligence module on their licence now have the inclusive benefit of accessing all these comprehensive customer grids and charts from their tablet or mobile. This innovative new functionality transforms sales opportunities enabling educated decision making and instant detailed insights for on the road sales staff. The freedom to analyse this information instantaneously without the pains of having to relay information to and from the office will increase productivity and help businesses to identify sales leakage faster than ever before.

Replicating in-system functionality, the App enables up to the minute customer data to be viewed, segmented, filtered and manipulated from a variety of entry points for detailed analysis. Using an intuitive interface, companies can easily compare performance based on quantity sold or profitability between chosen trading periods, drilling down to investigate even further at the touch of a screen. In just seconds, staff can spot previously unknown patterns, identify key relationships that may be down on sales, address any cause for concern and uncover information that would otherwise stay hidden.

An exciting and practical feature of Business Intelligence on the OrderWise App is that users can choose to analyse their data using the standard grids or transform the comparable information into an easy to interpret graph for greater visual impact. This enables the already highly responsive OrderWise App to now produce detailed data information on any screen size when on the move, ensuring viewing results remain clear and optimised for the ideal user experience.


Will Lowry Editor t: +44 (0) 1727 814 509


Will joined Fastener + Fixing Magazine in 2007 and over the last 12 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.