Aiming to strengthen ties with customers and expand the visibility of its brand worldwide, Bralo has increased its attendance at international fairs in 2019, such as Fastener Fair Stuttgart, Fastener Poland® and UK Construction Week in Birmingham.
BRALO committed itself to a greater international presence, with a positioning strategy that allowed it to better understand the needs of different sectors and meet the demands of customers in a closer way.
Events attended this year by Bralo include Fastener Fair Stuttgart, The Commercial Vehicle Show, Lamiera, Fastener Fair USA, SubCon Show, Fastener Poland®, UK Construction Week, and finally as every year, BRALO Spain supported its Mexican delegation at Fastener Fair Mexico. To finish the year, Bralo exhibited at MetalMadrid.
The Spanish multinational, a leader in the manufacture of rivets, attends an average of ten annual fairs, always highlighting custom manufacturing fixings and special parts for sectors such as construction, automotive, renewable energy and household appliances – not forgetting standard products such as high-quality rivets and nuts, as well as manual, pneumatic and battery riveters.
“Thanks to the ten shows positioned worldwide, BRALO increased its international presence and generated a brand image based on quality, innovation, and a competitive delivery service.”
Having joined the magazine in 2012, Claire developed her knowledge of the industry through the numerous company visits, exhibitions and conferences she attended both in the UK and abroad.
Claire prides herself on keeping readers well informed and up to date with the latest industry news.